ADMIRAL HARDING

We embrace the values and beliefs of what a traditional ship chandler should represent, at the same time remaining at the forefront when developing modern methods and procedures in how to best serve our customers to a standard at which they expect.

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ADMIRAL HARDING

Business Website Design

The Company

Admiral Harding embrace the values and beliefs of what a traditional ship chandler should represent, at the same time remaining at the forefront when developing modern methods and procedures in how to best serve their customers to a standard at which they expect.


At Admiral Harding they are very proud of their long established history and links down the years with the Harding family.


The company roots originated nearly 200 years ago by Sam Edward Harding, who started a butcher’s shop serving the community of Bristol. In the 1300s, Bristol was the second most important port in the country after London and in the 1870s, new docks were built on the Severn Estuary at Avonmouth and Portishead to accommodate larger ocean going ships.


Avonmouth expanded greatly throughout the 1900s and became the main center for the Port of Bristol. Because of this, there was a need to supply the many hundreds of ships that arrived each year and the business expanded into shipping supplies in 1930 with the formation of Harding Brothers Ltd. by Sam’s son, Percy Harding. The family connection continued with Percy’s son, Michael and today with Darren, Michael’s son.

The Brief

Admiral Harding is a well-established Shipping Supplies Company with a rich history dating back nearly 200 years. They approached us to revamp their logo, redesign their website and provide a user-friendly content management system that would allow them to make future changes to their website easily.


Our key objectives were to modernise the fonts in the logo while preserving its brand identity, create a website with a seamless navigation experience across all device types, and provide a glossy brochure-style layout with interactive features. Additionally, we integrated reviews from Google and Facebook, as well as a feed from Instagram to enhance the user experience.


Our ultimate goal was to maintain their existing web traffic while optimising the website for better search engine results. Check out our work at www.admiralharding.com.

What they said...

"It has been a pleasure working with Website Sorted and thank you for all your hard work"


Charlie Blake, Marketing Manager, Admiral Harding Ltd

Admiral Harding | Business Website Design

What we did

  • Logo refresh
  • Responsive Website Development
  • Content Management System
  • Integrated reviews feed from Google & Facebook
  • Autofeed from Instagram
  • Search Engine Optimisation (SEO)
  • Ongoing Hosting, Training and Support
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