Shearsman Books

Online retailer for poetry books established in 1981

Shearsman Books have been a Website Sorted client since 2013 and they responded to our advice to refresh their already successful eCommerce website designing a new logo, moving to an SSL secure platform and fully device responsive solution. The objective was to modernise the brand, take advantage of the market for ever increasing mobile searches (accounting for nearly 50% of their traffic across all search engines) and ensure compliance with GDPR regulations.

We were tasked to provide a user friendly website to render across all devices making the process to find and purchase a poetry book as simple as possible. We streamlined the customer purchase process to improve the customer experience and enhanced the back-end functionality. The end result has improved both productivity, saving a significant amount of time and money, and conversion rates. 

A key factor was to successfully maintain and enhance their existing websites optimisation. You can find www.shearsman.com  on the first page of Google for all UK related searches. 

• Logo design and brand refresh
• Responsive eCommerce website design & development
• Product search functionality
• Content Management System integration and training
• Integrated stock function
• Related products function
• Customer login and order history
• Payment processor integration
• Search Engine Optimisation
• Review purchase and back-end payment processes