When we launch a new website we often get asked why the website is not listed on google yet.
A quick summary of how Google works
A typical Google search takes less than a second and can include 100's of steps before you see the list of results. To understand how Google will find your website, it is useful to understand the principles of how a Google search works. The short Google video below explains the principles and it will help you understand how to add search engine friendly content to your website.
How does this help you?
Below you will find the main points from Matt's video and some additional information to help explain this a little further:
- When you complete a Google search, you are searching Google's index of the web,
not the web itself
- You are live on the web with your new website but now you need to get into Google's index, which is why your site isn't visible on Google straight away
- The Google 'spiders' need to index your website
- The 'spiders' need to find your website first to include it in the index
- The 'spiders' crawl the web (billions of pages) periodically looking for new websites. This happens automatically and you don't need to submit your site to google however,
it doesn't happen instantly
and it may take a little while for google to find you!
- The spiders use various methods to find, index and rank your website
- Your website needs to have good quality construction providing easy access to content
- You need relevant content that contains your key words in a manner that reads well for humans (not simply listing keywords on a page) and;
- preferably other (good quality) external pages linking to your website - this is like a popularity ranking
- An important factor is the content/text that you include in your web pages - if you don't include the keywords, the 'spiders' won't think your website is important for that particular keyword and you won't be found!
- You have made it into the index; Google uses over 200 queries to decide exactly where a website will rank
TIP – to find out if your website is in the Google index, go to the Google search box and type: site:yourdomainname.co.uk
Website Sorted are SEO experts and we are here to help. If you would like to learn more, please contact us today!
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