How we prepared for Google's INP update and learn steps for website compliance.
Neil Kinnerly • 7 March 2024

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Learn more about how we prepared for Google's INP update and discover steps you can take to ensure your website is compliant.

Google will be updating its Core Web Vitals metrics on March 12, 2024, by introducing Interaction to Next Paint (INP) as a new measure of responsiveness to replace First Input Delay (FID).


For those unfamiliar with INP, FID, or the Core Web Vitals, we recently put together a comprehensive guide to assist in understanding these metrics. Both FID and INP are used to evaluate the responsiveness and interactivity of a website, forming part of Google's broader Core Web Vitals initiative, which aims to assess the quality of the user experience on any given website.


Websites with strong FID or INP scores are often characterised as "fast" and "snappy," whereas those with lower scores may be considered "sluggish" and "laggy." Essentially, these scores focus on the time it takes for a website element to respond after user interaction.


Consider a button as an example. Upon clicking a button, one would anticipate a color change to indicate that the click was acknowledged. If this color transition were to take a mere second, the website's performance might appear sluggish, leading to a subpar user experience. It is important to note that while FID and INP share similarities, they are not identical metrics.

Enhancing User Experience: Google Introduces INP Metric

Google's team recently introduced the INP release to improve upon the limitations of the existing FID metric. The primary difference between the two metrics is that FID focuses solely on the initial user interaction with a site, while INP considers all interactions throughout the user experience.


For detailed technical information on INP, the web.dev team offers a thorough analysis on their blog.


The shift to INP is driven by the need for a more holistic assessment of user experience. A website that consistently provides fast and responsive interactions stands out as superior to one that is responsive only at the beginning.

Unlocking INP: Enhancing Web Performance for UK Clients!

Google recently introduced the new metric called INP, sparking our curiosity. Given that our clients throughout the UK depend on us for exceptional Core Web Vitals, it was crucial for us to promptly adjust our platform to meet this new standard. By using Google Chrome's Dev Tools, our platform engineering team meticulously analysed the INP metrics to pinpoint delays in different user interactions across various websites. This detailed assessment revealed common problems that, once addressed on a broad scale, led to significant enhancements in performance.


These targeted enhancements notably boosted the INP scores of our websites, elevating the user experience in tandem. Crucially, this initiative enabled us to uphold our reputation for delivering exceptional Core Web Vital scores that our clients trust.

Enhance Website Performance with INP: Check Your Core Web Vitals!

Website developers may find the shift to INP to be an interesting development rather than an urgent matter. Our engineering team continuously improves the technologies that support all platform sites to ensure they achieve the best possible Core Web Vital scores, including INP.


You can now see the new INP metric for yourself through Google's PageSpeed Insights tool in the "Other Notable Metrics" section.


While the majority of sites on our platform are currently rated as "Good" for all Core Web Vital metrics, there are some exceptions. Sites that use proprietary code or custom/third-party widgets may need additional optimisations to boost their score.

Boost SEO Performance: Monitor Core Web Vitals and More!

Monitoring your Core Web Vitals scores is essential for optimising your SEO performance. While these metrics are significant for ranking your site, it's important to consider other factors as well. Aspects such as image alt-text, meta titles, meta descriptions, and the quality of your site content can also impact your visibility and position in search results.


If you need assistance or guidance in improving your SEO strategies, don't hesitate to contact us. We're here to help you enhance your online presence.

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Three Peaks Challenge for LATCH Children's Cancer Charity

by Website Sorted • 4 July 2024
Jack and his two brothers-in-law are taking part in the 3 Peaks Challenge to raise funds for LATCH Children's Cancer Charity! ( www.latchwales.org ) The cause is incredibly close to his family's heart as his nephew, Joey, Romano’s little boy, was diagnosed with a rare form of lung cancer aged one years old, just as the COVID-19 pandemic began. It was a helpless time for Jack and his family, unable to offer any support in person whilst Joey was going through treatment, but charities like LATCH provided incredible support when nobody else could. Thankfully, Joey is in full recovery now, although he still undergoes many scans. Now they would love to give back and help ensure LATCH can continue to help other families in need so on 30th August they have decided to walk the three highest peaks in the UK to raise money for LATCH. They are funding the trip themselves so any donations you can make to Latch to help make a difference would be amazing! Just click the link below to donate.
Making your website inclusive | a keyboard with a wheelchair ear and blind person buttons

Making Your Website Inclusive and Why ADA Compliance Matters

by Jack Kinnerly • 15 May 2024
In the digital age, it is essential to ensure that your website is accessible to all users, including those with disabilities. This goes beyond mere compliance with regulations; it is about promoting equality and ensuring a seamless user experience for all. Let's delve into the significance of this issue and explore how our accessibility app can be of assistance. Why Accessibility Is Important Imagine attempting to access a website while facing difficulty seeing, listening to audio, or using a mouse. This is the everyday reality for numerous individuals with disabilities. Ensuring your website is accessible involves enhancing navigation, comprehension, and interaction for these users. It is crucial to provide equal opportunities for all individuals to engage with your content. Why It's Good for Business By ensuring the accessibility of your website, you're not only demonstrating ethical responsibility but also expanding your reach to a broader audience. Individuals with disabilities have purchasing power, similar to everyone else. Additionally, by optimising your site for ease of use by all, you enhance the experience for every visitor, leading to increased engagement, satisfied customers, and ultimately, greater business opportunities for you. Introducing UserWay: The Easy Way to Improve Accessibility UserWay is a versatile tool that enhances website usability for all users. Its functions include providing alternative text for images to ensure screen readers can interpret them accurately, simplifying navigation with keyboard-only access, and enabling users to personalise text size and colors. Additionally, it boasts functionalities designed to mitigate the risk of seizures for individuals with epilepsy. See our Accessibility App in Action Check out the video below to see how the UserWay App works and how it can improve the accessibility of your website. It's simple, easy to use, and can make a big difference for your visitors.
What to Consider When Creating Your New Website

What to Consider When Creating Your New Website

by Jack Kinnerly • 6 March 2024
When investing in a new website, or a redesign, there are several things you need to make sure your web developer includes to give your site the best chance of being found on the internet and for your visitors to engage with it in the desired way. This might be to purchase a product, make an enquiry or pick up the phone and call you. 1. Visually appealing and user-friendly design This is crucial for engaging visitors and encouraging them to explore your site further. You want your site to represent your business and your brand and give a great first impression to build on your reputation. 2. Seamless navigation for easy exploration You want to make sure you make it as simple as possible for your site visitors to find the information they are looking for, whilst enhancing their overall experience. 3. Efficient functionality and mobile friendly design Making sure your site has fast loading times and works on mobiles, tablets and desktops is key for retaining interest and maximising accessibility. It is especially important at a time when over 60% of users view websites on their phones so they want access to things quickly and efficiently. If your user has to work to make sense of the information, they will leave. If your site is slow, it will also affect its ranking on Google and the amount of enquiries that you receive. 4. Compelling and well-presented content Once your visitors are on your site, you want them to stay there because your content is informative and relevant and presented in a clear and engaging way to maintain their attention. A great design, a clean and appealing layout and the use of professional images/videos to the overall viewing experience is crucial to retain visitors. 5. Integration with social media platforms This is something that gets overlooked but is important as many businesses get traffic through their socials. Driving the traffic back to the site is key to for them to get even more information and getting in touch. 6. Implementation of search engine optimisation (SEO) strategies Launching a lovely new site online isn’t enough to get your site seen by your key audience. You need to make sure there is SEO work being done in the background so your site reaches the people you want to see it and your Google ranking high on the search engines. To learn more about SEO and what it means visit our previous blog here https://www.websitesorted.com/our-top-10-seo-tips-and-best-practice-for-2021 7. Ongoing support Making updates or changes to a new website can be overwhelming for some and can lead to mistakes. Ensuring you have an expert web partner to manage these changes or help you along the way can be the difference between your site being broken and unresponsive in the future. We hope you found this information useful but if you would like to find out more about our services or getting a quote for a new website, please get in touch with us to speak to a member of our team.
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